![]() However, the airing of DOTS has now brought about a small yet seminal group of Korean drama enthusiasts. The Hindi television industry already has a strong foothold in the country, coupled with dedicated audience bases of regional TV channels and a sizeable viewership of American and British television content. On Indian shores, such a manic reception for a foreign television drama was unheard of. The popularity of DOTS in China was such that its government even issued a warning that stated: “Watching Korean dramas could be dangerous, and may even lead to legal troubles”. The South Korean government vigorously supports the diffusion of this wave, which has now reached the shores of Europe, US, Australia and the Middle East. Since the late 1990s, there has been a meteoric rise in the popularity of Korean music, dramas and movies across Asia. ![]() ![]() To define Hallyu, it’s a unique form of soft culture exported from South Korea. While India has been left largely untouched by this trend, it’s other Asian countries such as China, Myanmar, Japan, Philippines, Malaysia and Indonesia that have come under the charm of K-dramas (and Hallyu, at large). It was not an isolated occurrence, but part of a broader global phenomenon called Hallyu or the Korean wave. In the spring of 2017, a South Korean television drama – Descendants of the Sun (DOTS) – was aired on the Zee Zindagi channel.
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